The Souk Collection
Jennifer Welch has spent the last 20 plus years designing dynamic, highly specialized commercial and residential interiors across the country - in a broad range of styles. LINK is proud to partner with Jennifer Welch and her talented design team on the New Luxury Performance Fabrics Souk Collection.
“A large part of my business is specifying indoor / outdoor fabrics so designing a collection for LINK was a perfect collaboration. So many clients have children, pets, or just like to kickback and not worry about accidents that might happen from sloshing around a of glass wine, ha! Having furniture upholstered in fabrics that are not stain resistant leads to people feeling inhibited in their own homes and on edge when they have guests over. Using high quality, luxury performance fabrics allows the clients to live uninhibitedly - as it should be in your own home!”
Designed by Jennifer Welch
An avid traveler, Jennifer Welch’s Souk Collection draws inspiration from a trip to Marrakesh, Morocco. The Souk in Marrakesh overwhelms the senses, in the best imaginable way. “The aesthetic leans toward modern, but I have a great love for mixing in Ikat fabrics and a tribal vibe. Ikat themed fabrics have been in style for centuries and have an overarching reach to much aesthetics; from traditional, to transitional, to modern. The names of each fabric represent the region where these fabrics originate. I see this line reaching into many aesthetics and my hope is that designers and their clients feel they are putting a piece of a faraway land in their homes.”
Sunbrella ™ Performance
From kids to pets to unfortunate wine spills, The Souk Collection is woven exclusively with Sunbrella ™ Solution Dyed Acrylic yarns to withstand life’s toughest accidents. LINK’s signature fabric qualities blend old-world manufacturing techniques with modern materials to bring vibrant designs to life without jeopardizing performance. Designed to be cleanable, inherently stain proof and fade resistant, the Souk Collection’s vibrant color palette and sophisticated patterns are meant to be lived on.
